SEO: Step By Step Guide to SEO

Search Engine Optimisation (SEO) is the art and science of getting your website into the top of the search results for major search engines. SEO is one of the most cost effective advertising mediums. Furthermore, SEO is completely accountable. You can monitor the exact traffic you are receiving, what keywords you are receiving the traffic for, whet geographic zone your are receiving the traffic from. Most importantly you can track your exact conversion rate of your site and your ROI.
SEO is one of the fastest growing marketing mediums. In an economic downturn, the marketing department is usually the first department to see cut backs in budgets, not to mention the size of the staff base. Companies are seeing tremendous value in SEO. Despite the downturn the SEO industry is rapidly moving forward.

How to choose an SEO company
Choosing the right SEO Company can save you a lot of time and money. The easiest way to choose your SEO company is to look at the results that they have been achieving for clients. Many SEO companies will show you the rankings that they have received for their clients. It is important to look at how hard these keywords are to achieve top rankings for. For instance, if a SEO company is showing you first place rankings for a tradesperson at suburb level, it is fair to say that this is an easy word to compete for. However, if they are showing you top rankings for the most competitive keywords such as weight loss, web design, web development or banking then they are genuinely hard rankings to receive. In addition, I would recommend speaking to clients that have used the SEO company that you are looking to engage. Find at how they performed, what there delivery of service was like, if they were transparent in there communication, if they received regular communication and reporting. SEO is still a black art and many SEO experts will like to keep their trade knowledge to themselves. Choose someone that is open and transparent about their work.

How long till I see my rankings improve?
SEO takes 6-12 months for a very thorough campaign. If your site has been live for a few years and you have some good quality links pointing to your site it can take less, depending on how competitive the keywords that you are optimising for. In SEO there are two types of keywords that you can optimise for. The first is short tail i.e. weight loss and then there is long tail keywords i.e. weight loss recipes. If you are wanting to quickly increase your organic traffic, I would recommend to begin optimising for the long tail keywords. The short tail keywords can take much longer to optimise for as there is generally much more competition for that keyword.
If you are a new site, Google will take some time to trust your site. Many SEO experts talk about Google Trust Rank. This means that Google not only takes time to trust your site, it wants to see consistent increments in link popularity to your website. If Google sees a Sharpe increase in the number of inbound links to your website when you are new, you run the risk of hitting there link spike filters. Should this be the case and you grow your incoming links to quickly, you will be sandboxed or unindexed.
You should build links to your site in a consistent manner. Not only in a consistent manner, but also you should use a variety of link building techniques to build links to your site.
Some link building strategies are:

1. Directory submissions

Directory submissions are where you submit your site to general directories or niche directories. When you are submitting your site to directories it is important that you concentrate on good quality directories. Quality is far better than quantity. You can determine the quality by looking at the page rank of the home page, page rank of the sub-categories, if the sub categories have been cached by Google and if the listings in the categories are well maintained. Avoid like the plague directories that are randomly linking sites in categories. These could be link farms.

2. Article Submissions

This is where you write unique content on your industry and then submit it to article directories. This is a great way to build quality back links to your site. The key is to code the link correctly.
For instance if I wanted to link back to my website, the most contextual and effective way to link back is < onclick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://www.shoutwebstrategy.com.au/" title="SEO">SEO< / a>. This link is considered to be a themed and/or contextual link. Google will see this as a very relevant link. If you write articles and link from the article body, you should see good results in your search engine rankings.

3. Blog posts

There are a few ways that you can use blog posts to help your rankings. The first way is to leave comments to posts on posts. If you are being active on blogs, for industry relevant blogs you will be considered to be active in your industry.
The second way is to get in contact with the blog owner and offer your unique content to them. In return you should get an about author link to your site. Many blogs are screaming out for content. You will get traffic, link juice and be considered an authority on your subject.

4. Forums

Forums are indexed very quickly by search engines because the content is frequently updated. Further, forums get a lot of traffic and if you are a trusted forum member you can generate plenty of traffic and get contextual links to your site. I would advise getting in contact with the forum owner before placing any links on forums. Let the forum owner know of you credentials and let them know that you can add to the community by giving expert advice. In return you ask the forum owner if you can put your link in your email signature.

5. Bookmarking sites

Google likes to see that your links are created naturally. This means that the content that you offer on your site is good enough quality that people want to link to it and they want to share it on social networking sites, or reference your content as an authority on the subject. This is the best form of linking. The key is to create fresh and unique content.

How much does SEO cost?
The cost of the campaign hinges on many thing.
- How competitive your industry is
- How many keywords you are optimising for
- What link techniques you incorporate
- How large your site is
After your initial campaign has been completed you should look into a maintenance campaign. This will give you long term stability in your rankings.Hopefully this article has set you on the right track and answered your SEO questions. Now is a better time than ever to SEO your site. Over time SEO will become more competitive and in turn expensive.

About the Author:Shout is a SEO services company in Melbourne. Shout SEO specialises in achieving the top rankings for the webs most competitive keywords.
Author: Michael Jenkins

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SEO: On page Optimisation

In the economic downturn, marketing budgets are being slashed and jobs are being cut. Companies are cutting costs any way possible to stay afloat. However, companies still need to keep a presence in the market place, otherwise their brand awareness will diminish. Many companies have been looking to towards internet marketing and search engine optimisation (SEO). In this article we will shine some light on one of the most fundamental SEO techniques: on page SEO.
In SEO there are two factors that will help you rank highly in the major search engines. The first one is on page factors. These are like dotting the I's and crossing the T's. These on page factors help tell the search engine spiders that your website is relevant for the keywords that you would like to appear for. The second is off page factors. These dealing with creating inbound links to your website. This is where the majority of your rankings will be derived from. However, you first need to get your on page work done, as linking campaigns can take many months to implement.

On Page Factors
To understand how Google sees your site go to Google and type in a search query. When the results show go to anyone of the results and choose the small link at the bottom right of the result that says cached. The cached version is a snapshot of the page that Google took the last time that they updated their indexing. At the top of the page choose the option 'text only version'. This is what Google actually see's when they crawl your site. Google does not actually see the graphics on page, only the text. The enlarged bolded headings on the page are your H1 and H2 tags. Knowing how the search engines see your page make help you realise the importance of creating correct on page optimisation. We will go on to explain these main tags as we go through this article.

Title Tags
Title tags are the most important elements in on page SEO. This is the first tag that search engine spiders read. Your title tag tells the search engines what the most important phases are for the page. There is an art to creating title tags that are keyword rich for search engine spiders, and still accurately and succinctly conveying the content of the page to the reader.With your title tag, always place your most important keyword first. For instance, let's take an example of a site that was trying to optimise for Accounting. If from your keyword research that you would like to optimise for accounting and also the long tails of accounting such as accounting in the state you live and accountants, then your title tag should read as follows:
Accounting, Accounting Melbourne, Accounts
In this example you will accurately convey to the search engine spiders that the relevant terms on page are accounting, accounting Melbourne and accountants. Now the rest of your tagging and copy needs to show the spiders content relevant to your title tags.One note to remember when you are creating any major on page tags is not to key word stuff your tags. An example of keyword stuffing in the same example would be Accountants, Accountants, Accountants. This may seem odd, however in the early days of SEO spammers use to trick the search engine spiders with such techniques. This second example would now be detected by the search engine spam filters instantly.

Meta descriptions
Meta descriptions are used to give search engines and users a 160 character description of what the content on page is about. Keep this consistent with your title tags. The content of this tag is important as a well worded meta will increase your click through rate when it appears in the search results.
The second use for meta descriptions is to give a snapshot of the page content to users on the search engine ranking placements (SERPS).

H1 Tag
In HTML tags go from H1-H6. The H1 tag is the most important of these. There are a few ways that you can position H1 tags. The aim should to have the H1 at the top of the page so this is the first thing that they crawlers read after they have read you title and meta's. An effective way is to put these in the header file at the top right of the page. The other way is to make your main headline your H1.
One word of warning with H1 tags. Be careful about hiding them in the style sheet. Some designers will do this, as at times it is difficult to find a place to position the H1 tag. While Google can't read your style sheet, you run the risk of a competitor reporting you to Google for spamming.

H2 Tag
The easiest way to position the H2 tag is in a heading. Try adding a keyword at the beginning of the heading.

Other on page techniques
Keyword density
Keyword density and keyword saturation are important to let search engines know that your page is relevant for the keywords that you are optimising for. However, keyword density is becoming less important as search engines become more sophisticated. Still try and keep keyword density to 2-3%.
Strong Tagging
Strong tagging is when a word on the page appears bold. Don't overuse this. Once or twice on page is fine.These on page SEO tips will help your SEO campaign and help you rise to the top of the search engines!

About the Author:Shout is a SEO services company in Melbourne. Shout SEO specialises in achieving the top rankings for the webs most competitive keywords.
Author: Michael Jenkins

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How to Improve SEO and PPC Teamwork

If you are running SEO and PPC campaigns, then you may have noticed that the tactics and techniques you learn from one, you can apply to the other efficiently. However, if you are running these campaigns in isolation, you are missing out on evolving both campaigns by learning from any mistakes and achievements. Here are some ways you can inform each campaign from the other, if you are unfortunately the latter.

Keyword Research

Executing an AdWords report can provide you with the best keywords with the highest PPC clicks. You can highlight the keywords with high volume and conversions that are not part of your natural search. Then you can use any analytical software to find your natural keywords clicks and compare it to your PPC list. This comparison will not only fill any gaps you may have in either campaign, but also yield a surprising amount of excellent long-tailed options.

Content Message

Which PPC ad copy has created the most clicks? Use the best performing PPC message in your web page's title and meta description and they will help natural click through rates as well.

Attracting Attention

Most progressive SEO campaigns will involve a viral or link-bait project or ten. Use a short term PPC campaign to attract the attention of potential customers. If the bread crumbs are laid out and the candy is sweet, you will build a nice repertoire of links and clients from the widespread viral initiative.

Picking Up the Pieces

If your site is being re-structured or moved to a new domain, there is a decent chance that everything is not going to go as planned. Your organic rankings could take a significant hit until all the kinks have been worked out and the search engines are once again appeased. You can run a PPC campaign effectively to help pick up the pieces and retain traffic and business while you recover from the move.

Landing Page Quality

A highly optimized landing page is Google's best friend. You should ensure that your landing page is unique and relevant, without excessive flash and images, and rich with keywords throughout the titles header tags, and body copy. If you are consistent with your keyword density with your PPC campaign that leads back to the home page, you can generate more traffic with less headaches.
The more you improve the teamwork between your PPC and SEO campaigns, the more your online presence is going to run like a well-oiled machine. A great team will always trump individual performance any day.

Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.
Volacci.® Your Profit. Our Passion

About the Author:Ethan Luke. Drupal SEO - Volacci is a Drupal SEO company providing marketing services to your Drupal website ranging from Search Engine Optimization, PPC Management, and SEM consultation.
Author: Jeb Walker

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Search Engine Optimization Myths

Search engine optimization (SEO) is an emerging industry that is extremely complex and confusing, at first glance. But once you get past the blinding headlights of industry jargon and code, it is a helpful skill set to attain. Through the attempt to understand the specifics of SEO, several myths have developed that have 'grown legs'. This is an attempt to shed some light on those myths and keep your SEO education on the right track.

1) New content always improves ranking

Let's set one thing straight: relevant, interesting new content will improve your ranking. But that is for the spiders to decide. If you post a new page of content a day, but it isn't relevant, interesting, or written well, then the spiders aren't going to bump you up on the search engine results pages. New content will increase the frequency that spiders crawl, but if the food doesn't taste sweet, they will not finish the meal.

2) Flash kills SEO

Flash features on your website will not kill your overall ranking, but it does hurt it in the eyes of the search engine spiders. Spiders don't index flash because they can't read it. Any website that relies on flash exclusively is going to be hurt significantly. A touch of flash isn't going to hurt you, just use it sparingly.

3) Meta tags must be keyword rich

One of the basic black hat techniques is keyword stuffing in meta tags. It was also one of the first black hat techniques that surfaced in the early years of the Internet. The search engines found out pretty quickly and classified meta keywords as irrelevant in the ranking process. Meta titles and descriptions are still very important in rank position. Keywords are important in these elements, but never keyword stuff.

4) Buying links will get you banned

If the spiders determine that a link has been paid for, they will not count it towards the rankings. You won't get banned, but you are wasting your budget.

5) If the site isn't ranked on page one, SEO isn't working

SEO isn't about being ranked numero uno on Google, it's about being found online and increasing revenue through being found. It's about delivering ROI. If your company obsessively focuses on being 'number one', then you are focusing on the wrong objectives. Page rank is important, but you can have a cost-effective campaign that lands you seventh on the first page that gets you more business than a budget-busting campaign that gets you first, but not enough conversions to cover the cost.
Search engine optimization is a fairly new industry that is constantly evolving. The environment is constantly changing, so what may be true now could be a myth tomorrow. It is important to stay current and educated on the topics that concern your business.

Volacci is the leading Drupal SEO company and very passionate about your online success in the future of SEO. If you don't have the time or capacity for SEO, you should invest in the services of a solid SEO firm. By the end of your contract with Volacci you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.
Volacci.® Your Profit. Our Passion.

About the Author:Ethan Luke. drupal seo - Volacci is a Drupal SEO company providing marketing services to your Drupal website ranging from Search Engine Optimization, PPC Management, and SEM consultation.
Author: Jeb Walker

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Keyword Research: Crucial for SEO

In internet search engine optimization , keyword research and analysis play a very crucial role as keywords are the segments on which the entire SEO campaign depends big time. By selecting the most appropriate keywords, a search engine optimization specialist tries to optimize the site for a successful search engine positioning. In any search activity, keywords or key-phrases are the vehicles that help you get to your desired site where you will have relevant information.
Therefore, it's very essential for a SEO professional to search and target the appropriate keywords so as to help clients get traffic on their sites. Today, you will find different types of visitors on the web. While most of them are information gatherers, the web also sees comparison shoppers as well as dissatisfied visitors. Now as a site owner, your prime focus needs to be how to turn these information gatherers into your customers. So is the case with the dissatisfied visitors. You should be able to make these visitors satisfied by offering exactly the same that they have been looking for. And for that, you must incorporate those keywords that are relevant to their searches, so that they find you and come to you and end up availing or buying something from you. Search engine optimization companies nowadays focus on continuously discovering quality and goal-oriented keywords for clients' sites.
By approaching a reputed SEO firm who believed in this tactic, you can also effectively turn your keyword research into action. And once you can select and include those keywords into your site that visitors may enter while searching, you will surely have profit for your site. While looking for an SEO firm for keyword research objective, you need to ascertain with your optimizers that they practice on continual and exclusive keyword research only. Nowadays, a number of software are also used by SEO firms for keyword research. You should also remember to know about their results and success rate. Ask them before you proceed!

About the Author:I am the webmaster at http://www.synapse.co.in - A offshore software application development company with services spectrum ranging from software development design to web development. We serve more than 500 clients across the globe with our varied range of software development services.
Author: Manish Shrivastava

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Affordable SEO Services Are Not All The Same: Remember That Content Is Still King

Now that you've taken the time and effort to plan your Internet based business out and had a website professionally built, you need to focus your efforts towards getting the message out about your goods or service. Simply put, that means that you need to take a look at the kind of Internet advertising that best suits your company. It's the same here as with all other kinds of things you do to increase exposure and drive traffic to your site, knowing what you're looking for helps to get the best products possible.

Content Is King

Here you need to remember before you choose any of the Internet advertising applications that are available, that content is still king as far as the experts are concerned. To put it another way, there are less professional ways to drive traffic to your site than hiring the best ghost writers to get your message out, but any affordable seo services will tell you it's critical to have good content waiting for prospects once they arrive.
Sure there are discussions that are still raging over keyword density and whether links at the front or back of sentences make sense, but you'll not find anyone who is willing to argue the point that you can't skimp on content.

Orange County Email Marketing

Think of it this way. Suppose you hire for website seo services that specialize in orange county email marketing. They get a great template made up and distribute it to all the right people after carefully making up an opt in list. But they only hire second rate content writers who don't speak or write English as a first language.
The results will be disastrous. You might get the traffic to your site that they promised, but the deal won't close since the content that's waiting for the prospects isn't good enough hold the reader's interest.
Remember too that there are three places where the content should be carefully optimized as well. Of course the body copy is the first place that you should concentrate on, but you need to look at the headlines and the title tags as well.
It's essential that you keep in mind that not all affordable seo services are the same. You need to carefully shop for the ones that suits your purposes.

About the Author: Ernie Orion knows quite a bit about website seo services and how to find the one that has the best San Diego email marketing that blends content with design.
Author: Sam Ernie

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Dynamic Content: Understand It from SEO Point of View

Before Microsoft Internet Explorer 4.0, web pages loaded into a user's browser needed to change the information displayed through another round-trip to the server. The user interacted with the page and a new page was delivered by the server to the client. Thus the server had to spend additional time processing a page request. Frame sets were also incorporated so that one frame's content stays constant and the other changes its content depending on user's activity on the initial page. But SEO services providers have now more on offer for you ' say dynamic content one among them.
Dynamic content is nothing but all about changing the content of the HTML document. It's done by inserting and deleting elements after the document has been loaded. For example, a script can insert several section titles at the beginning of a document. Or it can replace a list of section titles with a list of links to the actual section in the document. Are you using dynamic content provided by an SEO company ? Your dynamic content may be anything like a content management system (CMS), e-commerce solutions or product catalogs, news, events or blogs.
If you find that search engines are having a hard time to find, index and rank your site, you need to consult with professional and established team of programmers who can help you get the best in your effort. An SEO expert can also be approached for the same. The issues with dynamic content mainly relate to technical points that may make it difficult for spiders to properly read dynamic content because of URL formulation problems such as session IDs, infinite loops "trapping" spiders etc. If the content is of high quality, and well fits into SEO tactics, search engines will still love it to crawl. URL rewriting can come as a real good idea for it as well.

About the Author:I am the webmaster at www.synapseinteractive.com. - A SEO services company in India offering search engine optimization, PPC management, Content writing, SEO copywriting, Link building and Social media marketing services in US and UK.
Author: Manish Shrivastava

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Deep Linking: Taking Visitors to the Relevant Page on Your Website -

The World Wide Web, as the name indicates, provides a web publisher with numerous opportunities to promote his website by linking a page of his site to another page of a different website. This is known as link popularity building or simply link building. Deep linking is a way of link popularity building in which you choose to link an interior page (always the most relevant page) from your website rather than your homepage to the host web page. When you choose an affiliate to host your link, you choose to link a page which may provide the visitors the content they are looking for.
This is not the case when you link your homepage instead. Homepage at best gives the visitors an introductory overview about your website. If customers are looking for a specific product from your site, they have to go through several navigational steps to reach the page they are looking for. In the process, they may get lost and get disinterested. However, if you take your customer directly to the page, chances are that you have got hold of a potential customer.
Deep linking is the key to a successful affiliate program. By increasing your site's ranking and visibility, you attract more visitors, and more visitors translate into more business, which is good for you. One way link building using deep links is a great way to increase your site's visibility on search engines. It eliminates the hazards of linking back to a 'bad neighborhood'.
There are several consultants providing link building services . They will tell you how to do good business by building links. They also help you in creating specially designed pages keeping in mind their deep linking importance. So do link building with deep links to increase your site's ranking, visibility and popularity.
About the Author:I am the webmaster at www.synapseinteractive.com. - A SEO services company in India offering search engine optimization, PPC management, Content writing, SEO copywriting, Link building and Social media marketing services in US and UK.
Author: Manish Shrivastava

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SEO has become identity Maker for organizations

Are you seriously trying to measure the importance of SEO work for your organization? Perhaps, you need to know that one wrong step, can be enough to ban your website on google search engine. Just imagine the situation if you generate your all businesses only through internet. So, certainly SEO gives identity to your organization. Now, let's try to find out the mystery of SEO work.
A perfect SEO work is certainly an overwhelming experience for companies that obtain business through internet. A successful SEO strategy means massive traffic and unique visitors because unique visitors refer to a strong customer base. Whenever, you wish the best work from your SEO then it refers to your awareness regarding constant changing trends on cyberspace. Your SEO plan must be rich and flexible because SEO working domain is very dynamic. There two basic strategies for entire SEO work; on page and off page SEO work. Elementary and fundamental SEO work is key parts of on-page SEO work. It deals with areas like optimization of title, keywords, description, and contents. Off page SEO work is an action that held on external sites to enrich the ranking of own sites. Basically, it is creation or one may say proliferation of inbound links. Under such optimization process, links are mutually optimized by self.
SEO work revolves around the algorithm of search engines and a successful SEO organization is measured by the ability of cracking the mystery of algorithm. It is definitely not a magic or a complex strategy to understand. Someone, who wants to understand this process, has to move step-by-step and never hesitate to apply 'trial & error method'. Sometimes, you feel that your SEO has done master work but still you are not getting adequate Google rank. With the due respect to SEO, try to find out the basic problems:-
1) Just wait and watch, in mean time try to consolidate your position on other search engines.
2) Remember, search engines do not always get their part right just due to their dynamic algorithm.
3) Few SEO friendly web designing elements also can help to achieve target.
Thus, it is obvious to quote a famous line from the movie 'The Cheetah Girls' that says 'Sometimes, you have to walk alone' because SEOs always have to walk alone to provide identity to your organization. Now, after recognizing the significance of SEO work; you want SEO work for your websites then take care of certain facts like:-
1) Try to identify & verify the client base of SEO companies.
2) Minutely study their portfolios and verify the work whichever they have done.
3) Certain SEO companies may use doorway pages, hidden text in background, and many other unethical methods for optimizing websites. Beware of such companies.
4) Cheapest are not always best they may make you fool with black hat SEO work. So, go for best deal not for cheap.
5) If, you are assigning a big company then always consult your lawyer ensure yourself regarding entire terms and conditions.
Certain precautions from your part and certain honest work of optimizers always creates the magic and establish a remarkable identity of organization on the horizon of world based on internet.
About the Author: SEOGenies offers affordable SEO Services, guaranteed ranking solution, top positions on the major search engines with our expert SEO services. The SEO experts has come up with the best SEO tools to promote your website like Article Submission, Search engine submission, Press Release Submission, online directories submission, Forum Postings, Blog comments etc
Author: seogenies

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