The World Wide Web, as the name indicates, provides a web publisher with numerous opportunities to promote his website by linking a page of his site to another page of a different website. This is known as link popularity building or simply link building. Deep linking is a way of link popularity building in which you choose to link an interior page (always the most relevant page) from your website rather than your homepage to the host web page. When you choose an affiliate to host your link, you choose to link a page which may provide the visitors the content they are looking for.
This is not the case when you link your homepage instead. Homepage at best gives the visitors an introductory overview about your website. If customers are looking for a specific product from your site, they have to go through several navigational steps to reach the page they are looking for. In the process, they may get lost and get disinterested. However, if you take your customer directly to the page, chances are that you have got hold of a potential customer.
Deep linking is the key to a successful affiliate program. By increasing your site's ranking and visibility, you attract more visitors, and more visitors translate into more business, which is good for you. One way link building using deep links is a great way to increase your site's visibility on search engines. It eliminates the hazards of linking back to a 'bad neighborhood'.
There are several consultants providing link building services . They will tell you how to do good business by building links. They also help you in creating specially designed pages keeping in mind their deep linking importance. So do link building with deep links to increase your site's ranking, visibility and popularity.
About the Author:I am the webmaster at www.synapseinteractive.com. - A SEO services company in India offering search engine optimization, PPC management, Content writing, SEO copywriting, Link building and Social media marketing services in US and UK.
Author: Manish Shrivastava
Saturday, June 27, 2009
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