Learning how to get targeted traffic to your website and then converting these visitors into subscribers or customers are two of the most difficult tasks to accomplish, but this is the only way that your internet based business will thrive.
Here are five tips and strategies that will help to make the second part of these two challenges a little easier to deal with:
Firstly you need to realize that it is not easy to sell anything on the internet unless you have established your reputation as an expert in your field. Merely posting affiliate links onto your website is not going to be sufficient if you are serious about earning a good income as an internet home based business owner.
You will need to build a degree of trust and create some hype about the product that you are marketing.
These are some of the things that you will want to have on your site so that your visitors will feel that you are a person to whom they should listen.
1. It is important that you let people know who you are. Don't even think about hiding behind your website and using it like a barrier. Have your name and photograph prominently displayed so that anyone visiting your website will know immediately that they are dealing with a real person.
Make sure that you are smiling in your photograph so that people feel welcome when they enter your website.
2. Have useful and relevant content on your website. This is part of letting people know who you are. Make people aware that you know what you are talking about as this will validate your expertise and give people a stronger feeling of trust in your advice.
3. Another good idea is to add audio, such as an introduction to your website, just below your photograph and name. This can create a lot of appeal to the public.
4. One alternative to use for demonstrating your product would be by using videos. A simple power point demonstration would also help to prove that you know and use the product and are not merely trying to sell it.
5. Don't complicate things; give your potential customers a simple choice. You want to move people from the choice of "buy or don't buy" to the simple choice of whether to buy "basic" or "gold" level of your offer.
Don't make the mistake of giving your customers too many choices as this will just confuse them and they will leave without make any purchases.
By only offering two packages, your customers will then be able to compare one with the other and make their choice accordingly. In order to make this tactic more effective you should actually choose which package you want them to buy and show the benefits of this as compared to the other choice.
These are just some of the tactics that you can use that should make your conversion rate better. These are just five tips that you can use to improve your conversions, but there are many more that will help you to increase your sales and build a successful online business. Keep in mind that your first concern is building a list of subscribers and tons of traffic because without this you do not stand a chance of succeeding.
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